Ways to increase your business sales
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  Darren Barr-Engstrom    

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Ways to increase your business sales

by Darren Barr-Engstrom 

A different way to increase your business sales.

The best thing you can do to increase your business and it might not cost you a thing…

Fundraising for a charitable cause can help you to build your network and increase your business and your clients. This may be the last thing that you want to hear, but how much are you giving back to your community these days? Are you giving money to charity? Do you donate your time, an even more valuable resource than money? Many charities and non-profits need the help and expertise of people just like you. If you haven’t stepped up to a more visible role in your community, maybe now is the time. Not only is it a good way to give back to the community, a way to feel more fulfilled (helping others helps you to feel better), but it might also help you to get new clients and more business.

Thinking that you don’t have the time for fundraising?

I have a client who’s financially successful by many measures (earning a six-figure income) who currently receives all of her business through referrals from contacts that she made through fundraising for charitable causes. She will tell you the best time that she spends on networking and building her business is through fundraising for local charities.

Do you want to become financially successful? Would you like to increase your current clients or business? Would you like to find people who can easily afford your services?

You may have heard the saying, if you want to be successful, surround yourself with successful people. Thomas Stanley author of The Millionaire Mind sums it up well “Over the years of studying successful people, I have discovered a simple rule. If you wish to become affluent, associate with economically productive people.”

Fundraising is a great way to give back to your community, increase your visibility, and help a good cause. You might also meet affluent prospects who might be your future clients. One way that you can surround yourself with successful people is to help raise money for charity. You never know, you might be sitting next to the president of the company that you’re trying to land a contract with.

Thomas Stanley found in his research for the book The Millionaire Next Door, that nearly 64% of the millionaires surveyed engaged in helping raise money for charity in the last year.

People are always seen at their best when they are volunteering for a good cause. This is a great way to enhance your reputation in your community.

Fundraising also helps to build relationships. You probably already know that if people know and trust you they are more likely to want to do business with you and to refer people to you.

Many businesses and solo professionals spend large amounts of money on advertising, marketing, trade shows, paid networking groups and other methods of getting new clients and improving their reputation in the community.

If you’re looking for a way to make your marketing dollars go further, start substituting or complementing your money with your time. Fundraising for your local charity or non-profit is one way to do this.

When I work with clients on designing a life that is more fulfilling to them, I encourage them to give back to their community, NOW! Often the tendency is to wait “until I’m more successful” or ready. But giving back in your community is a habit that you can cultivate well before you ever become successful by your standards. Even when you are feeling down, helping someone else in need will help you to feel better about your situation, even when your situation is the same. There’s always a need for volunteers for charities and non-profits. Don’t wait until you’re a millionaire to give money, or to give back to your community.

You may have already given money to help Hurricane Katrina victims with rebuilding their lives, and that’s great. However, don’t forget the non-profits and charities that need your help in your own community too. It’s easy to write a check each month, or once a year, and write it off on your taxes. If you don’t do this already, I encourage you to write a check and make this a regular part of your life. I know that you probably already feel stretched thin, no time, no money. We’ve all been there or are there right now. And I’m going to ask you to make time for more. I’m suggesting that you spend more time fundraising for the organizations that need your help. This could include making time to volunteer, help plan a charitable event, or attend a benefit. Fundraising for your local charity is a win-win situation. They often need all the help they can get from volunteers and financial donors, and you need to network and build your referral base in order to improve your income.

The methods above will work for people in many different businesses and professions ranging from consultants, chiropractors, realtors, or anyone who serves clients and customers.

How will you increase your community involvement this year?


Looking for other ways to increase your business sales?

Contact Darren for a free confidential coaching consultation.

Darren Barr-Engstrom founder of Coach My Life is a certified business coach who has been helping his clients increase their income and quality of life since 2005. www.coachmylife.com

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